Your Character is Your Business!


You are a walking business, and your number 1 marketing tool is your KINDNESS. Most people don't think about Kindness as a marketing tool, but it seriously effects how people perceive you and your business. If you are rude, disrespectful, and nasty, why would someone want to work with you or give you their money? Offending people, leaves a bitter taste in their mouths. Not only that, but people may not remember your name, but they will remember how you make them feel, word of mouth spreads fast. You don't want to lose business, before you get to present your brand.

Thus, your kindness is the best form of marketing, branding, and business promotion. Implementing your kindness comes in three essential forms.

  1. Speak to people, before they speak to you!  Don't think that you are more worthy just because someone speaks to you first as if that makes you more popular. People will see that you stand out, because you are kind enough to remember to acknowledge them.
  2. Compliment people genuinely! Share kind words with others. Compliment someone with something that they have, that you actually like. Don't make up something, because it will show up on your face. If they are not wearing anything that is attractive, then compliment their smile, their energy, their kindness, their intellect, their gracefulness, their strength...etc. There are so many things that you can compliment someone on, that will display your kindness and make you memorable.
  3. Listen to people when they speak! Most people do not listen when other people are talking. They are too busy thinking about how they will respond. Take the time to ask someone a question, and then listen to what they have to say. You will hear that most of them offer a service that you can benefit from. Like building your website, catering your event, helping you find a contractor, inviting you to networking events. It's all about listening, and benefiting.

"Stay kind, Stay Humble, Stop Hating On Each Other! "

- JaySoJay